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Tác giả CN
| Riasi, Arash | |
Nhan đề
| Revenue Management and Length-of-Stay-Based Room Pricing / Arash Riasi, Zvi Schwartz, Xuan Liu, Songzi Li | |
Thông tin xuất bản
| Sage, 2017 | |
Mô tả vật lý
| 7 tr. ; cm. | |
Tóm tắt
| From a theoretical perspective, it is unclear whether hotels should offer a discount to customers who stay for longer
periods, while it is rather clear that customers feel entitled to such length-of-stay (LOS)-based discounts. Accordingly,
the major theoretical contribution of this study is to provide empirical evidence of hotels’ LOS-based pricing practices.
The findings revealed that on average, hotels charge more per night when the guests stay longer. The finding that hotels
increase their room rates as LOS increases, suggests that hotel revenue managers may want to address the customers’
misinformed expectations of getting lower prices for longer LOS and/or devise pricing or communication strategies to
deal with it. | |
Từ khóa tự do
| revenue management | |
Từ khóa tự do
| length of stay | |
Từ khóa tự do
| room pricing | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 044 | |avm |
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| 100 | |aRiasi, Arash |
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| 245 | |aRevenue Management and Length-of-Stay-Based Room Pricing / |cArash Riasi, Zvi Schwartz, Xuan Liu, Songzi Li |
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| 260 | |bSage, |c2017 |
|---|
| 300 | |a7 tr. ; |ccm. |
|---|
| 520 | |aFrom a theoretical perspective, it is unclear whether hotels should offer a discount to customers who stay for longer
periods, while it is rather clear that customers feel entitled to such length-of-stay (LOS)-based discounts. Accordingly,
the major theoretical contribution of this study is to provide empirical evidence of hotels’ LOS-based pricing practices.
The findings revealed that on average, hotels charge more per night when the guests stay longer. The finding that hotels
increase their room rates as LOS increases, suggests that hotel revenue managers may want to address the customers’
misinformed expectations of getting lower prices for longer LOS and/or devise pricing or communication strategies to
deal with it. |
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| 653 | |arevenue management |
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| 653 | |alength of stay |
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| 653 | |aroom pricing |
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| 691 | |aQuản trị khách sạn |
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| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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