Dòng Nội dung
1
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005
766 tr. ; 29 cm.

This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.
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