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Public diplomacy : foundations for global engagement in the digital age / Nicholas Cull Cambridge : Polity Press, 2019217 tr. ; 24 cm.Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm
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