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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing / Dave Chaffey; Smith, PR Smith London and New York : Routledge, 2017691 tr. ; cm.A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing
Đầu mục:0
(Lượt lưu thông:0)
Tài liệu số:1
(Lượt truy cập:3)
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The Art of Digital Branding / Ian Cocoran New York : Published by Allworth Press, 2007287 tr. ; cm.Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry
Đầu mục:0
(Lượt lưu thông:0)
Tài liệu số:1
(Lượt truy cập:1)
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