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Branding in The Digital Age : You're Spending your money in all the wrong places / David C. Edelman Harvard Business Review9 tr. ; cm.In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Book presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns.
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Tài liệu số:1
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The Art of Digital Branding / Ian Cocoran New York : Published by Allworth Press, 2007287 tr. ; cm.Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry
Đầu mục:0
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Tài liệu số:1
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