Dòng Nội dung
1
Digital Branding : A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement / Daniel Rowles
Kogan Page, 2018
233 tr. ; cm.

Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader.
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2
The Art of Digital Branding / Ian Cocoran
New York : Published by Allworth Press, 2007
287 tr. ; cm.

Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry
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