Dòng Nội dung
Big data, mining, and analytics : components of strategic decision making / Stephan Kudyba ; foreword by Thomas H. Davenport
Boca Raton : Taylor & Francis, 2014
306 tr. ; cm.

"Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity. As this book describes, the potential of big data is enabled by ubiquitous computing and data gathering devices; sensors and microprocessors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet--which leads to another vast data source. When all these bits are combined with those from other media--wireless and wired telephony, cable, satellite, and so forth--the future of data appears even bigger. The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context"
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Crafting and executing strategy : The quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.
Boston : McGraw-Hill/Irwin, 2010
tr. ; 27 cm.

Crafting and Executing Strategy presents the latest research findings from the literature and cutting-edge strategic practices of companies. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
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Good strategy, bad strategy : The difference and why it matters / Richard Rumelt
UK : Profile Books, 2017
322tr. ; 19cm.

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Principles of management / Tony Morden
UK : Routledge, 2004
576 tr. ; cm.

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Principles of strategic management / by Tony Morden
Aldershot : Ashgate, 2007
627 tr. ; cm.

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