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Point of purchase design annual. No. 9 : The 44th merchandising awards / Point of Purchase Advertising Institute New York : Visual Reference Publications, 2002175 tr. ; 29 cm.Point of Purchase Advertising InstitutePoint-of-Purchase Design Annual No. 9 is the definitive resource for what's hot and effective right now in point-of-purchase (P-O-P) advertising. The Annual features color photographs of the 250 displays that took home awards in the Outstanding Merchandising Achievement (OMA) Awards Contest sponsored by POPAI.
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