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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing / Dave Chaffey; Smith, PR Smith London and New York : Routledge, 2017691 tr. ; cm.A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing
Đầu mục:0
(Lượt lưu thông:0)
Tài liệu số:1
(Lượt truy cập:3)
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Internet Marketing : Strategy, Implementation and Practice / Dave Chaffey; Fiona Ellis-Chadwick; Richard Mayer; Kevin Johnston Prentice Hall, 2006579 tr. ; cm.Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move if they move at all very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation
Đầu mục:0
(Lượt lưu thông:0)
Tài liệu số:1
(Lượt truy cập:1)
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