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Influence : the psychology of persuasion / Robert B. Cialdini New York : Harper Business, an imprint of HarperCollins Publishers, 2021530 tr. ; cm.In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations
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