Dòng Nội dung
1
Brand Storytelling : integrated marketing communications for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen
New York : The Rowman & Littlefield Publishing Group, Inc., 2023
321 tr. ; cm.


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2
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
Lanham : Rowman & Littlefield, 2019
372 tr. ; cm.

This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control
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