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Return on engagement : content strategy and web design techniques for digital marketing / Tim Frick and Kate Eyler-Werve. New York : Focal Press, Taylor & Francis Group, 2015321 tr. ; cm.Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties
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