 |
DDC
| 658.872 | |
Tác giả CN
| Hall, Simon | |
Nhan đề
| B2B digital marketing strategy : how to use new frameworks and models to achieve growth / Simon Hall | |
Thông tin xuất bản
| London : Kogan Page, 2020 | |
Mô tả vật lý
| 353 tr. ; cm. | |
Tóm tắt
| B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space | |
Từ khóa tự do
| Data transmission systems | |
Từ khóa tự do
| Internet marketing | |
Từ khóa tự do
| Social media | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
| |
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| 044 | |avm |
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| 082 | |a658.872|bH174 - S594 |
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| 100 | |aHall, Simon |
|---|
| 245 | |aB2B digital marketing strategy : |bhow to use new frameworks and models to achieve growth / |cSimon Hall |
|---|
| 260 | |aLondon : |bKogan Page, |c2020 |
|---|
| 300 | |a353 tr. ; |ccm. |
|---|
| 520 | |aB2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space |
|---|
| 653 | |aData transmission systems |
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| 653 | |aInternet marketing |
|---|
| 653 | |aSocial media |
|---|
| 691 | |aDigital Marketing |
|---|
| 691 | |aThương mại điện tử |
|---|
| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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