 |
DDC
| 658.872 | |
Tác giả CN
| Cao, Tiger | |
Nhan đề
| Marketing strategy in the digital age : applying Kotler's strategies to digital marketing / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang. | |
Thông tin xuất bản
| Singapore : World Scientific Publishing Co. Pte. Ltd, 2020 | |
Mô tả vật lý
| 404 tr. ; cm. | |
Tóm tắt
| Answers the question of how to adjust marketing strategies to adapt to new technological and data tools. Discusses how digital marketing strategy and existing marketing strategies can be integrated and developed to complement each other. Provides detailed discussion and analysis on whether marketing should serve digital technologies or vice versa | |
Từ khóa tự do
| Internet marketing | |
Từ khóa tự do
| Technological innovations | |
Tác giả(bs) CN
| Kotler, Milton | |
Tác giả(bs) CN
| Wang, Sam | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
| |
000
| 00000nam#a2200000ui#4500 |
|---|
| 001 | 22167 |
|---|
| 002 | 69 |
|---|
| 004 | 445EA1AC-38C1-4D43-ADFB-AD94DA716F4D |
|---|
| 005 | 202305241723 |
|---|
| 008 | 230524s2020 vm eng |
|---|
| 009 | 1 0 |
|---|
| 039 | |y20230524172304|zvulh |
|---|
| 040 | |aĐHQT Hồng Bàng |
|---|
| 041 | |avie |
|---|
| 044 | |avm |
|---|
| 082 | |a658.872|bC235 - T566 |
|---|
| 100 | |aCao, Tiger |
|---|
| 245 | |aMarketing strategy in the digital age : |bapplying Kotler's strategies to digital marketing / |cMilton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang. |
|---|
| 260 | |aSingapore : |bWorld Scientific Publishing Co. Pte. Ltd, |c2020 |
|---|
| 300 | |a404 tr. ; |ccm. |
|---|
| 520 | |aAnswers the question of how to adjust marketing strategies to adapt to new technological and data tools. Discusses how digital marketing strategy and existing marketing strategies can be integrated and developed to complement each other. Provides detailed discussion and analysis on whether marketing should serve digital technologies or vice versa |
|---|
| 653 | |aInternet marketing |
|---|
| 653 | |aTechnological innovations |
|---|
| 691 | |aDigital Marketing |
|---|
| 691 | |aThương mại điện tử |
|---|
| 700 | |aKotler, Milton |
|---|
| 700 | |aWang, Sam |
|---|
| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
|---|
| 856 | 1|uhttp://thuvien.hiu.vn/kiposdata0/patronimages/2023/tháng 5/24/15thumbimage.jpg |
|---|
| 890 | |a0|b0|c1|d0 |
|---|
| |
|
|
|
|