DDC 658.872
Tác giả CN Cao, Tiger
Nhan đề Marketing strategy in the digital age : applying Kotler's strategies to digital marketing / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.
Thông tin xuất bản Singapore : World Scientific Publishing Co. Pte. Ltd, 2020
Mô tả vật lý 404 tr. ; cm.
Tóm tắt Answers the question of how to adjust marketing strategies to adapt to new technological and data tools. Discusses how digital marketing strategy and existing marketing strategies can be integrated and developed to complement each other. Provides detailed discussion and analysis on whether marketing should serve digital technologies or vice versa
Từ khóa tự do Internet marketing
Từ khóa tự do Technological innovations
Tác giả(bs) CN Kotler, Milton
Tác giả(bs) CN Wang, Sam
Địa chỉ Thư Viện Đại học Quốc tế Hồng Bàng
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040 |aĐHQT Hồng Bàng
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082 |a658.872|bC235 - T566
100 |aCao, Tiger
245 |aMarketing strategy in the digital age : |bapplying Kotler's strategies to digital marketing / |cMilton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.
260 |aSingapore : |bWorld Scientific Publishing Co. Pte. Ltd, |c2020
300 |a404 tr. ; |ccm.
520 |aAnswers the question of how to adjust marketing strategies to adapt to new technological and data tools. Discusses how digital marketing strategy and existing marketing strategies can be integrated and developed to complement each other. Provides detailed discussion and analysis on whether marketing should serve digital technologies or vice versa
653 |aInternet marketing
653 |aTechnological innovations
691 |aDigital Marketing
691|aThương mại điện tử
700 |aKotler, Milton
700|aWang, Sam
852 |aThư Viện Đại học Quốc tế Hồng Bàng
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