DDC 302.231
Tác giả CN Lipschultz, Jeremy Harris
Nhan đề Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz
Lần xuất bản Third edition
Thông tin xuất bản New York : Routledge, 2021
Mô tả vật lý 367 tr. ; 26 cm.
Tóm tắt "This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too"
Từ khóa tự do Online social networks
Từ khóa tự do Social media
Từ khóa tự do Social networks
Từ khóa tự do Quản trị kinh doanh
Môn học Quản trị kinh doanh
Địa chỉ HIU 1Kho sách ngoại văn(2): 10118849, 10118895
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040 |aĐHQT Hồng Bàng
041 |aeng
044 |aenk
082 |a302.231|bL767 - J55
100 |aLipschultz, Jeremy Harris
245 |aSocial media communication : |bconcepts, practices, data, law and ethics / |cJeremy Harris Lipschultz
250 |aThird edition
260 |aNew York : |bRoutledge, |c2021
300 |a367 tr. ; |c26 cm.
520 |a"This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too"
653 |aOnline social networks
653 |aSocial media
653 |aSocial networks
653|aQuản trị kinh doanh
690 |aQuản trị kinh doanh
691 |aQuản trị kinh doanh
691|aQuản trị kinh doanh
691|aDigital Marketing
691|aQuan hệ công chúng
691|aThương mại điện tử
852|aHIU 1|bKho sách ngoại văn|j(2): 10118849, 10118895
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Dòng Mã vạch Item Location Giá sách Ký hiệu PL/XG Phân loại Bản sao Tình trạng Thành phần
1 10118849 Kho sách ngoại văn 302.231 L767 - J55 Quản trị kinh doanh 1
2 10118895 Kho sách ngoại văn 302.231 L767 - J55 Quản trị kinh doanh 2

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