DDC 658.4012
Tác giả CN Kudyba, Stephan
Nhan đề Big data, mining, and analytics : components of strategic decision making / Stephan Kudyba ; foreword by Thomas H. Davenport
Thông tin xuất bản Boca Raton : Taylor & Francis, 2014
Mô tả vật lý 306 tr. ; cm.
Tóm tắt "Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity. As this book describes, the potential of big data is enabled by ubiquitous computing and data gathering devices; sensors and microprocessors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet--which leads to another vast data source. When all these bits are combined with those from other media--wireless and wired telephony, cable, satellite, and so forth--the future of data appears even bigger. The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context"
Từ khóa tự do Data processing
Từ khóa tự do Business planning
Từ khóa tự do Strategic planning
Tác giả(bs) CN Kudyba, Stephan
Địa chỉ HIU 1Kho sách ngoại văn(1): 10201463
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040 |aĐHQT Hồng Bàng
041 |avie
044 |avm
082 |a658.4012|bK958 - S827
100 |aKudyba, Stephan
245 |aBig data, mining, and analytics : |bcomponents of strategic decision making / |cStephan Kudyba ; foreword by Thomas H. Davenport
260 |aBoca Raton : |bTaylor & Francis, |c2014
300 |a306 tr. ; |ccm.
520 |a"Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity. As this book describes, the potential of big data is enabled by ubiquitous computing and data gathering devices; sensors and microprocessors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet--which leads to another vast data source. When all these bits are combined with those from other media--wireless and wired telephony, cable, satellite, and so forth--the future of data appears even bigger. The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context"
653 |aData processing
653 |aBusiness planning
653 |aStrategic planning
691 |aCông nghệ thông tin
700 |aKudyba, Stephan
852|aHIU 1|bKho sách ngoại văn|j(1): 10201463
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Dòng Mã vạch Item Location Giá sách Ký hiệu PL/XG Phân loại Bản sao Tình trạng Thành phần
1 10201463 Kho sách ngoại văn 658.4012 K958 - S827 Công nghệ thông tin 1