![](http://thuvien.hiu.vn/kiposdata0/patronimages/2023/tháng 1/30/9thumbimage.jpg)
DDC
| 910.688 |
Tác giả CN
| Horner, Susan |
Nhan đề
| Consumer behaviour in tourism / Susan Horner and John Swarbrooke |
Lần xuất bản
| 2nd edition |
Thông tin xuất bản
| London : Elsevier, 2007 |
Mô tả vật lý
| 439 tr. ; cm. |
Tóm tắt
| Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism |
Từ khóa tự do
| Consumer behavior |
Từ khóa tự do
| Tourism |
Tác giả(bs) CN
| Swarbrooke, John |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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100 | |aHorner, Susan |
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245 | |aConsumer behaviour in tourism / |cSusan Horner and John Swarbrooke |
---|
250 | |a2nd edition |
---|
260 | |aLondon : |bElsevier, |c2007 |
---|
300 | |a439 tr. ; |ccm. |
---|
520 | |aNow fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism |
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653 | |aConsumer behavior |
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653 | |aTourism |
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691 | |aQuản trị du lịch và lữ hành |
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691 | |aQuản trị khách sạn |
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700 | |aSwarbrooke, John |
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852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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