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DDC 658
Tác giả CN Ellet, William
Nhan đề The case study handbook : a student's guide / William Ellet
Lần xuất bản Revised edition
Thông tin xuất bản Boston, Massachusetts :Harvard Business Review Press,2018
Mô tả vật lý 263 tr. ;cm.
Tóm tắt If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.That's not surprising: cases are not expository writing and good ones are often nonlinear and even misleading in their presentation and organization. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at faulty understandings (at worst). In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework.Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. The Case Study Handbook will be an indispensable learning aid for any current or prospective MBA or executive education student
Từ khóa tự do Management
Từ khóa tự do Case studies
Từ khóa tự do Study and teaching
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040 |aĐHQT Hồng Bàng
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100 |aEllet, William
245 |aThe case study handbook :|ba student's guide /|cWilliam Ellet
250 |aRevised edition
260 |aBoston, Massachusetts :|bHarvard Business Review Press,|c2018
300 |a263 tr. ;|ccm.
520 |aIf you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.That's not surprising: cases are not expository writing and good ones are often nonlinear and even misleading in their presentation and organization. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at faulty understandings (at worst). In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework.Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. The Case Study Handbook will be an indispensable learning aid for any current or prospective MBA or executive education student
653 |aManagement
653 |aCase studies
653 |aStudy and teaching
691 |aKế toán
8561|uhttps://thuvien.hiu.vn/kiposdata0/patronimages/2023/tháng 5/23/21thumbimage.jpg
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