 |
DDC
| 658.87202854 | |
Tác giả CN
| Hanlon, Annmarie | |
Nhan đề
| Digital marketing : strategic planning & integration / Annmarie Hanlon | |
Thông tin xuất bản
| Los Angeles :SAGE,2019 | |
Mô tả vật lý
| 417 tr. ;cm. | |
Tóm tắt
| Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing | |
Từ khóa tự do
| Internet marketing | |
Từ khóa tự do
| Marketing sur Internet |
| |
000
| 00000nam#a2200000u##4500 |
|---|
| 001 | 22156 |
|---|
| 002 | 69 |
|---|
| 004 | F7FECAF0-F3A7-4AC6-80D0-04D4B546472E |
|---|
| 005 | 202305241315 |
|---|
| 008 | 230524s2019 vm eng |
|---|
| 009 | 1 0 |
|---|
| 039 | |y20230524131516|zvulh |
|---|
| 040 | |aĐHQT Hồng Bàng |
|---|
| 041 | |avie |
|---|
| 044 | |avm |
|---|
| 082 | |a658.87202854|bH241 - A615 |
|---|
| 100 | |aHanlon, Annmarie |
|---|
| 245 | |aDigital marketing :|bstrategic planning & integration /|cAnnmarie Hanlon |
|---|
| 260 | |aLos Angeles :|bSAGE,|c2019 |
|---|
| 300 | |a417 tr. ;|ccm. |
|---|
| 520 | |aPart 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing |
|---|
| 653 | |aInternet marketing |
|---|
| 653 | |aMarketing sur Internet |
|---|
| 691 | |aDigital Marketing |
|---|
| 691 | |aThương mại điện tử |
|---|
| 856 | 1|uhttps://thuvien.hiu.vn/kiposdata0/patronimages/2023/tháng 5/24/4thumbimage.jpg |
|---|
| 890 | |a0|b0|c1|d0 |
|---|
| |
Không tìm thấy biểu ghi nào
|
|
|
|