 |
DDC
| 658.872 | |
Tác giả CN
| Kingsnorth, Simon | |
Nhan đề
| Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth | |
Thông tin xuất bản
| New York, NY :Kogan Page Inc,2016 | |
Mô tả vật lý
| 339 tr. ;cm. | |
Tóm tắt
| Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals | |
Từ khóa tự do
| Management | |
Từ khóa tự do
| Internet marketing | |
Từ khóa tự do
| Electronic commerce |
| |
000
| 00000nam#a2200000u##4500 |
|---|
| 001 | 22173 |
|---|
| 002 | 70 |
|---|
| 004 | 15B3100E-260C-4F94-BDDE-4BF13FBE25C7 |
|---|
| 005 | 202305251231 |
|---|
| 008 | 230525s2016 vm eng |
|---|
| 009 | 1 0 |
|---|
| 039 | |a20231101112039|bvulh|c20231101111619|dvulh|y20230525123118|zvulh |
|---|
| 040 | |aĐHQT Hồng Bàng |
|---|
| 041 | |avie |
|---|
| 044 | |avm |
|---|
| 082 | |a658.872|bK554 - S594 |
|---|
| 100 | |aKingsnorth, Simon |
|---|
| 245 | |aDigital marketing strategy :|ban integrated approach to online marketing /|cSimon Kingsnorth |
|---|
| 260 | |aNew York, NY :|bKogan Page Inc,|c2016 |
|---|
| 300 | |a339 tr. ;|ccm. |
|---|
| 520 | |aBuild an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals |
|---|
| 653 | |aManagement |
|---|
| 653 | |aInternet marketing |
|---|
| 653 | |aElectronic commerce |
|---|
| 691 | |aDigital Marketing |
|---|
| 691 | |aQuan hệ công chúng |
|---|
| 691 | |aThương mại điện tử |
|---|
| 691 | |aTruyền thông đa phương tiện |
|---|
| 856 | 1|uhttps://thuvien.hiu.vn/kiposdata0/patronimages/2023/tháng 5/25/6thumbimage.jpg |
|---|
| 890 | |a0|b0|c1|d0 |
|---|
| |
Không tìm thấy biểu ghi nào
|
|
|
|