DDC 658.872
Tác giả CN Chaffey, Dave
Nhan đề Internet Marketing : Strategy, Implementation and Practice / Dave Chaffey; Fiona Ellis-Chadwick; Richard Mayer; Kevin Johnston
Lần xuất bản 3rd Edition
Thông tin xuất bản Prentice Hall, 2006
Mô tả vật lý 579 tr. ; cm.
Tóm tắt Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move if they move at all very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation
Từ khóa tự do Internet Marketing
Từ khóa tự do Marketing
Tác giả(bs) CN Ellis-Chadwick, Fiona
Tác giả(bs) CN Mayer, Richard
Tác giả(bs) CN Johnston, Kevin
Địa chỉ Thư Viện Đại học Quốc tế Hồng Bàng
000 00000nam#a2200000ui#4500
00123745
00267
00461FB2510-947C-4046-9FC7-7E8E61FB4504
005202311230851
008081223s2006 vm| vie
0091 0
039|a20231123085151|bvulh|y20231117132933|ztanht
040 |aĐHQT Hồng Bàng
041 |avie
044 |avm
082 |a658.872|bD246 - C433
100 |aChaffey, Dave
245 |aInternet Marketing : |bStrategy, Implementation and Practice / |cDave Chaffey; Fiona Ellis-Chadwick; Richard Mayer; Kevin Johnston
250 |a3rd Edition
260 |bPrentice Hall, |c2006
300 |a579 tr. ; |ccm.
520 |aPlaces depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move if they move at all very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation
653 |aInternet Marketing
653 |aMarketing
691 |aThương mại điện tử
691|aDigital Marketing
691|aQuản trị sự kiện
700 |aEllis-Chadwick, Fiona
700|aMayer, Richard
700|aJohnston, Kevin
852 |aThư Viện Đại học Quốc tế Hồng Bàng
8561|uhttps://thuvien.hiu.vn/kiposdata0/patronimages/e-book/2023/tháng 11/17 tan/bia/1thumbimage.jpg
890|a0|b0|c1|d1