DDC 394.2068
Tác giả CN Goldblatt, Joe Jeff
Nhan đề Special events : creating and sustaining a new world for celebration / Professor Joe Goldblatt
Lần xuất bản 7th edition
Thông tin xuất bản Hoboken, New Jersey : Wiley, 2014
Mô tả vật lý 434 tr. ; cm.
Tóm tắt Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter
Từ khóa tự do Management
Từ khóa tự do Special events
Địa chỉ Thư Viện Đại học Quốc tế Hồng Bàng
000 00000nam#a2200000u##4500
00122267
00276
0042A575E38-02C8-4AF7-9519-53A7B5465A07
005202306051322
008230605s2014 vm eng
0091 0
039|y20230605132220|zvulh
040 |aĐHQT Hồng Bàng
041 |avie
044 |avm
082 |a394.2068|bG618 - J641
100 |aGoldblatt, Joe Jeff
245 |aSpecial events : |bcreating and sustaining a new world for celebration / |cProfessor Joe Goldblatt
250 |a7th edition
260 |aHoboken, New Jersey : |bWiley, |c2014
300 |a434 tr. ; |ccm.
520 |aProviding a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter
653 |aManagement
653 |aSpecial events
691 |aQuản trị sự kiện
852 |aThư Viện Đại học Quốc tế Hồng Bàng
8561|uhttps://thuvien.hiu.vn/kiposdata0/patronimages/2023/tháng 6/5/5thumbimage.jpg
890|a0|b0|c1|d0