 |
DDC
| 394.2068 | |
Tác giả CN
| Goldblatt, Joe Jeff | |
Nhan đề
| Special events : creating and sustaining a new world for celebration / Professor Joe Goldblatt | |
Lần xuất bản
| 7th edition | |
Thông tin xuất bản
| Hoboken, New Jersey : Wiley, 2014 | |
Mô tả vật lý
| 434 tr. ; cm. | |
Tóm tắt
| Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter | |
Từ khóa tự do
| Management | |
Từ khóa tự do
| Special events | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 100 | |aGoldblatt, Joe Jeff |
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| 245 | |aSpecial events : |bcreating and sustaining a new world for celebration / |cProfessor Joe Goldblatt |
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| 250 | |a7th edition |
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| 260 | |aHoboken, New Jersey : |bWiley, |c2014 |
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| 300 | |a434 tr. ; |ccm. |
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| 520 | |aProviding a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter |
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| 653 | |aManagement |
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| 653 | |aSpecial events |
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| 691 | |aQuản trị sự kiện |
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| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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