DDC 910.681
Tác giả CN Szende, Pete
Nhan đề Hospitality revenue management : concepts and practices / edited by Pete Szende
Thông tin xuất bản Florida : Apple Academic Press, 2020
Mô tả vật lý 492 tr. ; 24 cm.
Tóm tắt "This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more. This comprehensive and contemporary textbook effectively meets the curricular requirements of undergraduate and graduate courses. The book can also be used as a reference for practitioners and as a text for executive education programs. Each chapter includes features to keep students interested and engaged. These include case studies, internet activities, team projects, spreadsheet assignments, brief histories, and more"
Từ khóa tự do Hospitality industry
Từ khóa tự do Finance
Từ khóa tự do Revenue management
Từ khóa tự do Quản trị khách sạn
Từ khóa tự do Quản trị du lịch và lữ hành
Môn học Quản trị du lịch và khách sạn
Tác giả(bs) CN Szende, Peter
Địa chỉ HIU 1Kho sách ngoại văn(2): 10118900-1
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020 |a9781771888882|c4.392.000 VNĐ
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040 |aĐHQT Hồng Bàng
041 |aeng
044 |aenk
082 |a910.681|bS997 - P477
100 |aSzende, Pete
245 |aHospitality revenue management : |bconcepts and practices / |cedited by Pete Szende
260 |aFlorida : |bApple Academic Press, |c2020
300 |a492 tr. ; |c24 cm.
520 |a"This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more. This comprehensive and contemporary textbook effectively meets the curricular requirements of undergraduate and graduate courses. The book can also be used as a reference for practitioners and as a text for executive education programs. Each chapter includes features to keep students interested and engaged. These include case studies, internet activities, team projects, spreadsheet assignments, brief histories, and more"
653 |aHospitality industry
653 |aFinance
653 |aRevenue management
653|aQuản trị khách sạn
653|aQuản trị du lịch và lữ hành
690 |aQuản trị du lịch và khách sạn
691|aQuản trị khách sạn
691|aQuản trị du lịch và lữ hành
700 |aSzende, Peter
852|aHIU 1|bKho sách ngoại văn|j(2): 10118900-1
8561|uhttp://thuvien.hiu.vn/kiposdata0/patronimages/2021/tháng 1/13012021v/13thumbimage.jpg
890|a2|b2|c0|d0
Dòng Mã vạch Item Location Giá sách Ký hiệu PL/XG Phân loại Bản sao Tình trạng Thành phần
1 10118900 Kho sách ngoại văn 910.681 S997 - P477 Quản trị du lịch và lữ hành 1
2 10118901 Kho sách ngoại văn 910.681 S997 - P477 Quản trị du lịch và lữ hành 2

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