DDC 658.872
Tác giả CN Lieb, Rebecca
Nhan đề Content marketing : think like a publisher how to use content to market online and in social media / Rebecca Lieb
Thông tin xuất bản Indianapolis :Que,2012
Mô tả vật lý 271 tr. ;cm.
Tóm tắt Content marketing basics. What is content marketing, anyway? -- |t Why is content important now? -- |t You're a publisher; think like one -- |t What kind of content are you? -- |t Content that entertains -- |t Content that informs and educates -- |t Providing utility -- |t Content curation and aggregation -- |t Finding a voice -- |t Getting tactical: content nuts & bolts. Overview of digital content channels -- |t Content and SEO -- |t Content and PR -- |t Content and advertising -- |t Content marketing for live events -- |t Content and customer service -- |t Content and reputation management -- |t User-generated content -- |t Content distribution and dissemination -- |t Whose job is content? -- |t How to conduct a content audit -- |t How to analyze content needs -- |t The content workflow -- |t Never over: post-publication. Listening...and responding -- |t Remaking, remodeling, and repurposing content -- |t Tools of the trade -- |t Yes, but is it working? Content metrics and analytics.
Từ khóa tự do Internet marketing
Từ khóa tự do Online social networks
Địa chỉ HIU 1Kho sách ngoại văn(1): 10201370
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100 |aLieb, Rebecca
245 |aContent marketing :|bthink like a publisher how to use content to market online and in social media /|cRebecca Lieb
260 |aIndianapolis :|bQue,|c2012
300 |a271 tr. ;|ccm.
520 |aContent marketing basics. What is content marketing, anyway? -- |t Why is content important now? -- |t You're a publisher; think like one -- |t What kind of content are you? -- |t Content that entertains -- |t Content that informs and educates -- |t Providing utility -- |t Content curation and aggregation -- |t Finding a voice -- |t Getting tactical: content nuts & bolts. Overview of digital content channels -- |t Content and SEO -- |t Content and PR -- |t Content and advertising -- |t Content marketing for live events -- |t Content and customer service -- |t Content and reputation management -- |t User-generated content -- |t Content distribution and dissemination -- |t Whose job is content? -- |t How to conduct a content audit -- |t How to analyze content needs -- |t The content workflow -- |t Never over: post-publication. Listening...and responding -- |t Remaking, remodeling, and repurposing content -- |t Tools of the trade -- |t Yes, but is it working? Content metrics and analytics.
653 |aInternet marketing
653 |aOnline social networks
691 |aQuản trị kinh doanh
691|aDigital Marketing
691|aQuản trị sự kiện
852|aHIU 1|bKho sách ngoại văn|j(1): 10201370
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Dòng Mã vạch Item Location Giá sách Ký hiệu PL/XG Phân loại Bản sao Tình trạng Thành phần
1 10201370 Kho sách ngoại văn 658.872 L716 - R289 Quản trị kinh doanh 1

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