DDC
| 658.8 |
Tác giả CN
| Edelman, David C. |
Nhan đề
| Branding in The Digital Age : You're Spending your money in all the wrong places / David C. Edelman |
Thông tin xuất bản
| Harvard Business Review |
Mô tả vật lý
| 9 tr. ; cm. |
Tóm tắt
| In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Book presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. |
Từ khóa tự do
| Branding |
Từ khóa tự do
| The Digital Age |
Từ khóa tự do
| Business |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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245 | |aBranding in The Digital Age : |bYou're Spending your money in all the wrong places / |cDavid C. Edelman |
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260 | |cHarvard Business Review |
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300 | |a9 tr. ; |ccm. |
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520 | |aIn a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Book presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. |
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653 | |aBranding |
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653 | |aThe Digital Age |
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653 | |aBusiness |
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691 | |aTruyền thông đa phương tiện |
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852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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