 |
DDC
| 658.872 | |
Tác giả CN
| Laudon, Kenneth C. | |
Nhan đề
| E-Commerce 2017 : business. technology. society / Kenneth C. Laudon; Carol Guercio Traver | |
Lần xuất bản
| Thirteenth edition | |
Thông tin xuất bản
| Pearson, 2017 | |
Mô tả vật lý
| 917 tr. ; cm. | |
Tóm tắt
| Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business | |
Từ khóa tự do
| Kinh doanh | |
Từ khóa tự do
| Thương mại | |
Từ khóa tự do
| Công nghệ | |
Tác giả(bs) CN
| Traver, Carol Guercio | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 082 | |a658.872|bK365 - L372 |
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| 100 | |aLaudon, Kenneth C. |
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| 245 | |aE-Commerce 2017 : |bbusiness. technology. society / |cKenneth C. Laudon; Carol Guercio Traver |
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| 250 | |aThirteenth edition |
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| 260 | |bPearson, |c2017 |
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| 300 | |a917 tr. ; |ccm. |
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| 520 | |aLaudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business |
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| 653 | |aKinh doanh |
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| 653 | |aThương mại |
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| 653 | |aCông nghệ |
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| 691 | |aThương mại điện tử |
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| 700 | |aTraver, Carol Guercio |
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| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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