DDC 658.872
Tác giả CN Kingsnorth, Simon
Nhan đề Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth
Thông tin xuất bản New York, NY : Kogan Page Inc,2016
Mô tả vật lý 339 tr. ; cm.
Tóm tắt Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals
Từ khóa tự do Management
Từ khóa tự do Internet marketing
Từ khóa tự do Electronic commerce
Địa chỉ Thư Viện Đại học Quốc tế Hồng Bàng
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100 |aKingsnorth, Simon
245 |aDigital marketing strategy : |ban integrated approach to online marketing / |cSimon Kingsnorth
260 |aNew York, NY : |bKogan Page Inc,|c2016
300 |a339 tr. ; |ccm.
520 |aBuild an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals
653 |aManagement
653 |aInternet marketing
653 |aElectronic commerce
691 |aDigital Marketing
691|aQuan hệ công chúng
691|aThương mại điện tử
691|aTruyền thông đa phương tiện
852 |aThư Viện Đại học Quốc tế Hồng Bàng
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