DDC 647.94068
Tác giả CN Ford, Robert C.
Nhan đề Managing quality service in hospitality : How Organizations Achieve Excellence in the Guest Experience / Robert C. Ford, Michael C. Sturman.
Thông tin xuất bản UK : Delmar Cengage, 2011
Mô tả vật lý 546 tr. ; cm.
Tóm tắt Today's economy is dominated by the service sector which continues to grow at a rapid pace. Even businesses dealing primarily psychical goods are now reinventing their image and positioning themselves as service providers. Introduction to Hospitality Management: Creating Excellent Guest Experiences 2e takes students on a journey through the unique world of the hospitality industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector including Walt Disney, Southwest Airlines, and The Four Seasons. Authors Michael Sturman and Robert Ford emphasize the critical importance of focusing on your guest to create that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing services in today's ultracompetitive environment
Tác giả(bs) CN Sturman, Michael C.
Địa chỉ Thư Viện Đại học Quốc tế Hồng Bàng
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100 |aFord, Robert C.
245 |aManaging quality service in hospitality : |bHow Organizations Achieve Excellence in the Guest Experience / |cRobert C. Ford, Michael C. Sturman.
260 |aUK : |bDelmar Cengage, |c2011
300 |a546 tr. ; |ccm.
520 |aToday's economy is dominated by the service sector which continues to grow at a rapid pace. Even businesses dealing primarily psychical goods are now reinventing their image and positioning themselves as service providers. Introduction to Hospitality Management: Creating Excellent Guest Experiences 2e takes students on a journey through the unique world of the hospitality industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector including Walt Disney, Southwest Airlines, and The Four Seasons. Authors Michael Sturman and Robert Ford emphasize the critical importance of focusing on your guest to create that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing services in today's ultracompetitive environment
691 |aQuản trị du lịch và lữ hành
691|aQuản trị khách sạn
700 |aSturman, Michael C.
852 |aThư Viện Đại học Quốc tế Hồng Bàng
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