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DDC
| 381 | |
Tác giả CN
| Chaffey, Dave | |
Nhan đề
| Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing / Dave Chaffey; Smith, PR Smith | |
Lần xuất bản
| Fifth Edition | |
Thông tin xuất bản
| London and New York : Routledge, 2017 | |
Mô tả vật lý
| 691 tr. ; cm. | |
Tóm tắt
| A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing | |
Từ khóa tự do
| Digital Marketing | |
Từ khóa tự do
| Digital | |
Từ khóa tự do
| Marketing | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 044 | |avm |
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| 082 | |a381|bD246 - C433 |
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| 100 | |aChaffey, Dave |
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| 245 | |aDigital Marketing Excellence : |bPlanning, Optimizing and Integrating Online Marketing / |cDave Chaffey; Smith, PR Smith |
|---|
| 250 | |aFifth Edition |
|---|
| 260 | |aLondon and New York : |bRoutledge, |c2017 |
|---|
| 300 | |a691 tr. ; |ccm. |
|---|
| 520 | |aA practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing |
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| 653 | |aDigital Marketing |
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| 653 | |aDigital |
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| 653 | |aMarketing |
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| 691 | |aTruyền thông đa phương tiện |
|---|
| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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| 856 | 1|uhttps://thuvien.hiu.vn/kiposdata0/patronimages/e-book/2023/tháng 11/1tan/01thumbimage.jpg |
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