|
Dòng
|
Nội dung
|
|
1
|
Event planning and management : principles, planning and practice / Ruth Dowson, Bernadette Albert, Dan Lomax. London : Kogan Page, 2023361 tr. ; cm.Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies
Đầu mục:0
(Lượt lưu thông:0)
Tài liệu số:1
(Lượt truy cập:1)
|
|
|
|
|