Dòng Nội dung
1
Consumer behavior : Buying, having, and being / Michael R. Solomon
Boston : Pearson, 2018
623 tr. ; 26 cm.


Đầu mục:10 (Lượt lưu thông:6) Tài liệu số:0 (Lượt truy cập:0)

2
Consumer behavior : Buying, having, and being / Michael R. Solomon
Boston : Pearson, 2020
640 tr. ; 26 cm.


Đầu mục:1 (Lượt lưu thông:4) Tài liệu số:1 (Lượt truy cập:1)

3
Consumer behaviour : Applications in marketing / Robert East, Malcolm Wright, Marc Vanhuele
London : SAGE, 2017
350 tr. ; 24 cm.


Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

4
Consumer behaviour in tourism / Susan Horner and John Swarbrooke
London : Elsevier, 2007
439 tr. ; cm.

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism
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5
Consumer culture theory. Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk 19 /
UK : Emerald Publishing, 2018
212 tr. ; 24 cm.


Đầu mục:1 (Lượt lưu thông:1) Tài liệu số:0 (Lượt truy cập:0)