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B2B digital marketing strategy : how to use new frameworks and models to achieve growth / Simon Hall London : Kogan Page, 2020353 tr. ; cm.B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space
Đầu mục:0
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Tài liệu số:1
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Return on engagement : content strategy and web design techniques for digital marketing / Tim Frick and Kate Eyler-Werve. New York : Focal Press, Taylor & Francis Group, 2015321 tr. ; cm.Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties
Đầu mục:0
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Tài liệu số:1
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