Dòng Nội dung
1
Hospitality revenue management : concepts and practices / edited by Pete Szende
Florida : Apple Academic Press, 2020
492 tr. ; 24 cm.

"This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more. This comprehensive and contemporary textbook effectively meets the curricular requirements of undergraduate and graduate courses. The book can also be used as a reference for practitioners and as a text for executive education programs. Each chapter includes features to keep students interested and engaged. These include case studies, internet activities, team projects, spreadsheet assignments, brief histories, and more"
Đầu mục:2 (Lượt lưu thông:2) Tài liệu số:0 (Lượt truy cập:0)

2
Revenue Management and Length-of-Stay-Based Room Pricing / Arash Riasi, Zvi Schwartz, Xuan Liu, Songzi Li
Sage, 2017
7 tr. ; cm.

From a theoretical perspective, it is unclear whether hotels should offer a discount to customers who stay for longer periods, while it is rather clear that customers feel entitled to such length-of-stay (LOS)-based discounts. Accordingly, the major theoretical contribution of this study is to provide empirical evidence of hotels’ LOS-based pricing practices. The findings revealed that on average, hotels charge more per night when the guests stay longer. The finding that hotels increase their room rates as LOS increases, suggests that hotel revenue managers may want to address the customers’ misinformed expectations of getting lower prices for longer LOS and/or devise pricing or communication strategies to deal with it.
Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:0)