Dòng Nội dung
1
Global communication : theories, stakeholders and trends / Thomas L. McPhail, University of Missouri ; Steven Phipps, University of Missouri.
Hoboken : Wiley-Blackwell, 2020
739 tr. ; cm.

This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries
Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:0)

2
International communication : continuity and change / Daya Kishan Thussu
London : Arnold, 2002
353 tr. ; cm.

The historical context of international communication -- Approaches to theorizing international communication -- Creating a global communication infrastructure -- The global media market -- The global and the local in media cultures -- Contraflow in global media the globalization of China's media -- International communication in the digital age.
Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:0)