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HUMANIZE : How People Centric Organizations Succeed in a Social World / Jamie Notter, Maddie Grant Indianapolis : Que, 2012280 tr. ; cm.Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations
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