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Business research methods / Donald R. Cooper, Pamela S. Schindler. Boston : McGraw-Hill Irwin, 2008746 tr. : kèm 1 đĩa CD ; 29 cm.In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods". Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory...
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