Dòng Nội dung
1
Digital diplomacy : theory and practice / edited by Corneliu Bjola and Marcus Holmes
London : Routledge, 2015
238 tr. ; cm.

This book analyses digital diplomacy as a form of change management in international politics. The objective of the book is to theorize what digital diplomacy is, assess its relationship to traditional forms of diplomacy, examine the latent power dynamics inherent in digital diplomacy, and assess the conditions under which digital diplomacy informs, regulates, or constrains foreign policy. Organized around a common theme of investigating digital diplomacy as a form of change management in the international system, it combines diverse theoretical, empirical, and policy-oriented chapters centered on international change. This book will be of much interest to students of diplomatic studies, public diplomacy, foreign policy, social media and international relations
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2
Industrialized nature : Brute force technology and the transformation of the natural world / Paul R. Josephson
Washington [DC] : Island Press/Shearwater Books, 2002
313 tr. ; 24 cm.

Both a cautionary tale and a call to action, Industrialized Nature urges us to consider how to develop a future for succeeding generations that avoids the pitfalls of brute-force technologies
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3
Innovation and entrepreneurship / Mike Kennard
London : Routledge, Taylor & Francis Group, 2021
125 tr. ; cm.

The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors. The book: Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large complex organisations; Explores the critical factors that drive entrepreneurial venture creation and growth including the search for opportunities, the management of risk and the evaluation of alternative funding sources; Considers how innovation and entrepreneurship can be facilitated through the development of technology, knowledge, intellectual property and networks Each chapter includes an essential summary of the key points, a practical example focussing on innovation and entrepreneurship in action, discussion and reflection activities, as well as further reading suggestions. Innovation and Entrepreneurship provides a practical and concise introduction for executive education students studying MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying modules on Innovation and Entrepreneurship
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4
Managing innovation : integrating technological, market and organizational change / Joe Tidd, John Bessant
UK : Wiley, 2013
586tr. ; 26cm.


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5
Marketing strategy in the digital age : applying Kotler's strategies to digital marketing / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.
Singapore : World Scientific Publishing Co. Pte. Ltd, 2020
404 tr. ; cm.

Answers the question of how to adjust marketing strategies to adapt to new technological and data tools. Discusses how digital marketing strategy and existing marketing strategies can be integrated and developed to complement each other. Provides detailed discussion and analysis on whether marketing should serve digital technologies or vice versa
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