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Branding in The Digital Age : You're Spending your money in all the wrong places / David C. Edelman Harvard Business Review9 tr. ; cm.In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Book presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns.
Đầu mục:0
(Lượt lưu thông:0)
Tài liệu số:1
(Lượt truy cập:2)
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3
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Building an Import Export Business / Kenneth D. Weiss John Wiley & Sons, Inc., 2007323 tr. ; cm.This bestselling, up-to-date guide shows you how to start your own import/export business, from researching a raw idea to a successful launch to ongoing, profitable business operations. Complete with real-life examples from importers and exporters, it helps you every step of the way, from targeting a market and preparing a business plan to dealing with foreign currencies, shipping procedures, customs requirements, and more. It also shares tips to help you take advantage of NAFTA and other trade pacts, plus online resources to help you start and grow your business
Đầu mục:0
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Tài liệu số:1
(Lượt truy cập:1)
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Business : Its legal, Ethical and Global Enviroment / Marianne Moody Jennings tr. ; cm.BUSINESS: ITS LEGAL, ETHICAL AND GLOBAL ENVIRONMENT offers the most integrated approach to Legal Environment on the market - thoroughly exploring the intersection of law, business strategy, and ethics illustrated by emphasizing applications (nearly 300 real-world applications throughout the text). In addition to a providing very thorough coverage of the law....
Đầu mục:5
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Tài liệu số:0
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5
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Business Information Systems : Technology, Development and Management for the E-Business / Paul Bocij; Andrew Greasley; Simon Hickie Pearson Education Limited, 2014704 tr. ; cm.In order to run a successful business, today’s manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic concepts, this book provides a comprehensive and accessible guide to:
Understanding the technology of business information systems;
Choosing the right information system for an organisation;
Developing and managing an efficient business information system;
Đầu mục:0
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Tài liệu số:1
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