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Business Information Systems : Technology, Development and Management for the E-Business / Paul Bocij; Andrew Greasley; Simon Hickie Pearson Education Limited, 2014704 tr. ; cm.In order to run a successful business, today’s manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic concepts, this book provides a comprehensive and accessible guide to:
Understanding the technology of business information systems;
Choosing the right information system for an organisation;
Developing and managing an efficient business information system;
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CRM For Dummies / Lars Helgeson John Wiley & Sons Inc, 2017433 tr. ; cm.This book is designed to help business leaders better understand effective CRM and identify the right solution for their business―but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales
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Customer relationship management / Ed Peelen; Rob Beltman Pearson, 2013436 tr. ; cm.Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle
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Export Import Management / Justin Paul; Rajiv Aserkar Oxford University Press, 2008416 tr. ; cm.Export Import Management is a comprehensive textbook that is specially designed to meet the needs of MBA/PGDM students specializing in International Business. It would also be useful to students pursuing Master of International Business, diplomas and certificate courses in International Business in institutions such as IIFT, GIFT, Symbiosis etc. The book would provide real life practical information in the Indian context
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Flash on English for Transport and Logistics / Ernesto D'Acunto ELI, 201250 tr. ; cm.Flash on English for Transport and Logistics introduces the key concepts in the transport, logistics and aviation industries.
Through 11 short, topic-based units, this course offers thorough vocabulary development and skills practice in realistic contexts
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