 |
DDC
| 658.872 | |
Tác giả CN
| Frick, Tim | |
Nhan đề
| Return on engagement : content strategy and web design techniques for digital marketing / Tim Frick and Kate Eyler-Werve. | |
Lần xuất bản
| 2nd edition | |
Thông tin xuất bản
| New York : Focal Press, Taylor & Francis Group, 2015 | |
Mô tả vật lý
| 321 tr. ; cm. | |
Tóm tắt
| Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties | |
Từ khóa tự do
| Internet marketing | |
Từ khóa tự do
| Social media | |
Từ khóa tự do
| Strategic planning | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 082 | |a658.872|bF897 - T582 |
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| 100 | |aFrick, Tim |
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| 245 | |aReturn on engagement : |bcontent strategy and web design techniques for digital marketing / |cTim Frick and Kate Eyler-Werve. |
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| 250 | |a2nd edition |
|---|
| 260 | |aNew York : |bFocal Press, Taylor & Francis Group, |c2015 |
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| 300 | |a321 tr. ; |ccm. |
|---|
| 520 | |aReturn on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties |
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| 653 | |aInternet marketing |
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| 653 | |aSocial media |
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| 653 | |aStrategic planning |
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| 691 | |aTruyền thông đa phương tiện |
|---|
| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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