 |
DDC
| 302.2 | |
Tác giả CN
| McPhail, Thomas L. | |
Nhan đề
| Global communication : theories, stakeholders and trends / Thomas L. McPhail, University of Missouri ; Steven Phipps, University of Missouri. | |
Lần xuất bản
| 5th edition | |
Thông tin xuất bản
| Hoboken : Wiley-Blackwell, 2020 | |
Mô tả vật lý
| 739 tr. ; cm. | |
Tóm tắt
| This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries | |
Từ khóa tự do
| Communication | |
Từ khóa tự do
| Communication, International | |
Từ khóa tự do
| International cooperation | |
Tác giả(bs) CN
| Phipps, Steven | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 100 | |aMcPhail, Thomas L. |
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| 245 | |aGlobal communication : |btheories, stakeholders and trends / |cThomas L. McPhail, University of Missouri ; Steven Phipps, University of Missouri. |
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| 250 | |a5th edition |
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| 260 | |aHoboken : |bWiley-Blackwell, |c2020 |
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| 300 | |a739 tr. ; |ccm. |
|---|
| 520 | |aThis book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries |
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| 653 | |aCommunication |
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| 653 | |aCommunication, International |
|---|
| 653 | |aInternational cooperation |
|---|
| 691 | |aQuan hệ quốc tế |
|---|
| 700 | |aPhipps, Steven |
|---|
| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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