DDC 658.575
Tác giả CN Kennard, Mike
Nhan đề Innovation and entrepreneurship / Mike Kennard
Thông tin xuất bản London : Routledge, Taylor & Francis Group, 2021
Mô tả vật lý 125 tr. ; cm.
Tóm tắt The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors. The book: Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large complex organisations; Explores the critical factors that drive entrepreneurial venture creation and growth including the search for opportunities, the management of risk and the evaluation of alternative funding sources; Considers how innovation and entrepreneurship can be facilitated through the development of technology, knowledge, intellectual property and networks Each chapter includes an essential summary of the key points, a practical example focussing on innovation and entrepreneurship in action, discussion and reflection activities, as well as further reading suggestions. Innovation and Entrepreneurship provides a practical and concise introduction for executive education students studying MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying modules on Innovation and Entrepreneurship
Từ khóa tự do Management
Từ khóa tự do Economic aspects
Từ khóa tự do Technological innovations
Địa chỉ Thư Viện Đại học Quốc tế Hồng Bàng
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082 |a658.575|bK34 - M636
100 |aKennard, Mike
245 |aInnovation and entrepreneurship / |cMike Kennard
260 |aLondon : |bRoutledge, Taylor & Francis Group, |c2021
300 |a125 tr. ; |ccm.
520 |aThe effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors. The book: Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large complex organisations; Explores the critical factors that drive entrepreneurial venture creation and growth including the search for opportunities, the management of risk and the evaluation of alternative funding sources; Considers how innovation and entrepreneurship can be facilitated through the development of technology, knowledge, intellectual property and networks Each chapter includes an essential summary of the key points, a practical example focussing on innovation and entrepreneurship in action, discussion and reflection activities, as well as further reading suggestions. Innovation and Entrepreneurship provides a practical and concise introduction for executive education students studying MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying modules on Innovation and Entrepreneurship
653 |aManagement
653 |aEconomic aspects
653 |aTechnological innovations
691 |aQuản trị khách sạn
691|aQuản trị du lịch và lữ hành
852 |aThư Viện Đại học Quốc tế Hồng Bàng
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