DDC 910.688
Tác giả CN Horner, Susan
Nhan đề Consumer behaviour in tourism / Susan Horner and John Swarbrooke
Lần xuất bản 2nd edition
Thông tin xuất bản London : Elsevier, 2007
Mô tả vật lý 439 tr. ; cm.
Tóm tắt Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism
Từ khóa tự do Consumer behavior
Từ khóa tự do Tourism
Tác giả(bs) CN Swarbrooke, John
Địa chỉ Thư Viện Đại học Quốc tế Hồng Bàng
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100 |aHorner, Susan
245 |aConsumer behaviour in tourism / |cSusan Horner and John Swarbrooke
250 |a2nd edition
260 |aLondon : |bElsevier, |c2007
300 |a439 tr. ; |ccm.
520 |aNow fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism
653 |aConsumer behavior
653 |aTourism
691 |aQuản trị du lịch và lữ hành
691|aQuản trị khách sạn
700 |aSwarbrooke, John
852 |aThư Viện Đại học Quốc tế Hồng Bàng
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