 |
DDC
| 658.872 | |
Tác giả CN
| Charlesworth, Alan | |
Nhan đề
| Absolute essentials of digital marketing / Alan Charlesworth | |
Thông tin xuất bản
| London : Routledge, Taylor & Francis Group, 2021 | |
Mô tả vật lý
| 118 tr. ; cm. | |
Tóm tắt
| This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities | |
Từ khóa tự do
| Internet marketing | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
| |
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| 082 | |a658.872|bC477 - A319 |
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| 100 | |aCharlesworth, Alan |
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| 245 | |aAbsolute essentials of digital marketing / |cAlan Charlesworth |
|---|
| 260 | |aLondon : |bRoutledge, Taylor & Francis Group, |c2021 |
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| 300 | |a118 tr. ; |ccm. |
|---|
| 520 | |aThis shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities |
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| 653 | |aInternet marketing |
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| 691 | |aDigital Marketing |
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| 691 | |aThương mại điện tử |
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| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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