 |
DDC
| 658.812 | |
Tác giả CN
| Peelen, Ed | |
Nhan đề
| Customer relationship management / Ed Peelen; Rob Beltman | |
Lần xuất bản
| Second edition | |
Thông tin xuất bản
| Pearson, 2013 | |
Mô tả vật lý
| 436 tr. ; cm. | |
Tóm tắt
| Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle | |
Từ khóa tự do
| Management | |
Từ khóa tự do
| Customer | |
Từ khóa tự do
| Logistics | |
Tác giả(bs) CN
| Beltman, Rob | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 082 | |a658.812|bE211 - P374 |
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| 100 | |aPeelen, Ed |
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| 245 | |aCustomer relationship management / |cEd Peelen; Rob Beltman |
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| 250 | |aSecond edition |
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| 260 | |bPearson, |c2013 |
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| 300 | |a436 tr. ; |ccm. |
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| 520 | |aCustomer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle |
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| 653 | |aManagement |
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| 653 | |aCustomer |
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| 653 | |aLogistics |
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| 691 | |aLogistics |
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| 700 | |aBeltman, Rob |
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| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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