 |
DDC
| 394.2068 | |
Tác giả CN
| Dowson, Ruth | |
Nhan đề
| Event planning and management : principles, planning and practice / Ruth Dowson, Bernadette Albert, Dan Lomax. | |
Lần xuất bản
| 3rd edition | |
Thông tin xuất bản
| London : Kogan Page, 2023 | |
Mô tả vật lý
| 361 tr. ; cm. | |
Tóm tắt
| Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies | |
Từ khóa tự do
| Management | |
Từ khóa tự do
| Special events | |
Từ khóa tự do
| Planning | |
Tác giả(bs) CN
| Lomax, Dan | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 100 | |aDowson, Ruth |
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| 245 | |aEvent planning and management : |bprinciples, planning and practice / |cRuth Dowson, Bernadette Albert, Dan Lomax. |
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| 250 | |a3rd edition |
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| 260 | |aLondon : |bKogan Page, |c2023 |
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| 300 | |a361 tr. ; |ccm. |
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| 520 | |aEvent Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies |
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| 653 | |aManagement |
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| 653 | |aSpecial events |
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| 653 | |aPlanning |
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| 691 | |aQuản trị sự kiện |
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| 691 | |aQuản trị khách sạn |
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| 691 | |aQuản trị du lịch và lữ hành |
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| 700 | |aLomax, Dan |
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| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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