 |
DDC
| 394.2 | |
Tác giả CN
| Dowson, Ruth | |
Nhan đề
| Event planning and management : a practical handbook for PR and events professionals / Ruth Dowson, David Bassett. | |
Thông tin xuất bản
| London : Kogan Page, 2015 | |
Mô tả vật lý
| 461 tr. ; cm. | |
Tóm tắt
| According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers. Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement considerations, and finally evaluating the event. Each stage is fully supported with online resources including podcasts, case studies, templates, useful internet links, checklists, and quizzes to make up a complete event planner's toolkit. Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners | |
Từ khóa tự do
| Management | |
Từ khóa tự do
| Special events | |
Từ khóa tự do
| Planning | |
Tác giả(bs) CN
| Bassett, David | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 245 | |aEvent planning and management : |ba practical handbook for PR and events professionals / |cRuth Dowson, David Bassett. |
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| 260 | |aLondon : |bKogan Page, |c2015 |
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| 300 | |a461 tr. ; |ccm. |
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| 520 | |aAccording to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers. Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement considerations, and finally evaluating the event. Each stage is fully supported with online resources including podcasts, case studies, templates, useful internet links, checklists, and quizzes to make up a complete event planner's toolkit. Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners |
|---|
| 653 | |aManagement |
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| 653 | |aSpecial events |
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| 653 | |aPlanning |
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| 691 | |aQuản trị sự kiện |
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| 691 | |aQuản trị khách sạn |
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| 691 | |aQuản trị du lịch và lữ hành |
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| 700 | |aBassett, David |
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| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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