 |
DDC
| 658.8 | |
Tác giả CN
| Edelman, David C. | |
Nhan đề
| Branding in The Digital Age : You're Spending your money in all the wrong places / David C. Edelman | |
Thông tin xuất bản
| Harvard Business Review | |
Mô tả vật lý
| 9 tr. ; cm. | |
Tóm tắt
| In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Book presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. | |
Từ khóa tự do
| Branding | |
Từ khóa tự do
| The Digital Age | |
Từ khóa tự do
| Business | |
Địa chỉ
| Thư Viện Đại học Quốc tế Hồng Bàng |
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| 100 | |aEdelman, David C. |
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| 245 | |aBranding in The Digital Age : |bYou're Spending your money in all the wrong places / |cDavid C. Edelman |
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| 260 | |cHarvard Business Review |
|---|
| 300 | |a9 tr. ; |ccm. |
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| 520 | |aIn a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Book presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. |
|---|
| 653 | |aBranding |
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| 653 | |aThe Digital Age |
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| 653 | |aBusiness |
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| 691 | |aTruyền thông đa phương tiện |
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| 852 | |aThư Viện Đại học Quốc tế Hồng Bàng |
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